Terms of service

Last updated: 24 August 2026

This website is operated by DecalsLab Ltd trading as DTF Now. Throughout the site, the terms "we", "us" and "our" refer to DTF Now. We offer this website, including all information, tools and services available from this site to you, the user, on the condition that you accept all terms, conditions, policies and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our "Service" and agree to be bound by these Terms of Service ("Terms"). These Terms apply to all users of the site, including browsers, customers, merchants, vendors and contributors of content.

Please read these Terms carefully before using our website. By accessing or using any part of the site, you agree to be bound by them. If you do not agree, you may not access the website or use any services.

Any new features or tools added to the store will also be subject to the Terms. You can review the current version of the Terms at any time on this page. We reserve the right to update or change parts of these Terms by posting updates to our website. Your continued use of the website after any changes constitutes acceptance.

Our store is hosted on Shopify Inc., which provides the e-commerce platform that enables us to sell our products and services to you.

Section 1 – Online Store Terms

  • By using this site, you confirm that you are at least the age of majority in your jurisdiction, or you have given us consent to allow any minor dependents to use the site.
  • You may not use our products or services for any unlawful or unauthorised purpose.
  • You must not transmit viruses, malware, or harmful code.
  • A breach of any Terms may result in immediate termination of services.

Section 2 – General Conditions

  • We reserve the right to refuse service to anyone for any reason at any time.
  • You understand that your content (excluding card details) may be transferred unencrypted over various networks.
  • Card information is always encrypted during transfer.
  • You agree not to reproduce, duplicate, copy, sell or exploit any service without written permission.

Section 3 – Accuracy, Completeness and Timeliness of Information

  • We are not responsible if information on this site is inaccurate, incomplete or not current.
  • Material on this site is provided for general guidance only and should not be relied upon without consulting primary information sources.

Section 4 – Modifications to the Service and Prices

  • Prices are subject to change without notice.
  • We may modify or discontinue any service at any time.
  • We shall not be liable to you or any third party for such modifications.

Section 5 – Products and Services

  • Some products or services may only be available online.
  • These may have limited quantities and are subject to our Refund Policy.
  • We try to display product colours and images accurately, but we cannot guarantee exact colour representation on your device.
  • We may limit the sale of products or services to any person or region.
  • We may discontinue any product at any time.
  • We do not guarantee that any product or service will meet your expectations.

Section 6 – Accuracy of Billing and Account Information

  • We reserve the right to refuse any order. We may limit or cancel orders per person, per household or per payment method.
  • If we make a change to or cancel an order, we may notify you using the contact details provided.
  • You agree to provide current and accurate billing and account information.
  • Please review our Refund Policy for more details.

Section 7 – Optional Tools

  • We may provide access to third-party tools over which we have no control.
  • You use these tools entirely at your own risk.
  • New tools or features will also be subject to these Terms.

Section 8 – Third-Party Links

  • Some content or services may include third-party materials.
  • We are not responsible for examining or evaluating such content and have no liability for third-party websites or products.
  • Please review third-party policies before engaging in transactions with them.

Section 9 – User Comments and Submissions

  • If you submit creative ideas, suggestions or materials (with or without our request), you agree that we may use, edit, publish and distribute them without restriction.
  • We have no obligation to maintain comments in confidence, compensate for comments, or respond to comments.
  • We may remove content that we deem unlawful, offensive or in violation of intellectual property rights.
  • You agree that your comments will not violate any rights of third parties and will not contain harmful or illegal material.
  • You alone are responsible for the accuracy of your comments.

Section 10 – Personal Information

Your personal information is governed by our Privacy Policy.

Section 11 – Errors, Inaccuracies and Omissions

  • Occasionally information on our site or service may contain errors, inaccuracies or omissions, including relating to pricing, descriptions or shipping times.
  • We reserve the right to correct such issues and update information without notice.
  • We have no obligation to update information except where required by law.

Section 12 – Prohibited Uses

  • You are prohibited from using the site for unlawful or harmful purposes, including attempting to breach security, infringing intellectual property rights, or submitting misleading information.
  • We may terminate your use of the service for any prohibited use.

Section 13 – Disclaimer of Warranties; Limitation of Liability

  • We do not guarantee that the service will be error-free, uninterrupted or secure.
  • You use the service at your own risk.
  • Except where prohibited by UK law, we are not liable for any direct, indirect or consequential damages arising from your use of the service.

Section 14 – Indemnification

You agree to indemnify and hold DTF Now harmless from any claims arising from your breach of these Terms or violation of law.

Section 15 – Severability

If any provision is deemed unenforceable, the remainder of the Terms will continue in effect.

Section 16 – Termination

  • These Terms remain effective until terminated by you or us.
  • We may terminate your access if you fail to comply with any term.

Section 17 – Entire Agreement

These Terms, together with any policies posted on our site, constitute the entire agreement between you and us.

Section 18 – Governing Law

These Terms are governed by the laws of England and Wales.

Section 19 – Changes to Terms

  • You can review the latest version of the Terms at any time.
  • We may update these Terms at our discretion.

Section 20 – Copyright Compliance and Design Ownership

  • Customers are fully responsible for ensuring that any artwork submitted complies with copyright and intellectual property laws.
  • By placing an order, the customer confirms that they own the design or have permission to use it.
  • We are not liable for copyright infringement arising from customer-submitted artwork.
  • We may request proof of design ownership.
  • Customers agree to indemnify DTF Now for any claims arising from copyright misuse.

Section 21 – Print-Ready Artwork Requirements

  • All artwork submitted to DTF Now must be provided in a print-ready format.
  • We print artwork exactly as supplied.
  • We are not responsible for spelling errors, pixelation, low resolution, incorrect colours, or design issues present in the uploaded artwork.
  • By submitting artwork, the customer confirms it is final and ready for print.
  • We do not make adjustments unless agreed in writing.

Section 22 – Custom Goods, Cancellations and Returns

Our products are custom-made, personalised goods produced to customer specifications. Under the Consumer Contracts Regulations 2013, custom-made goods are exempt from automatic returns and cooling-off rights.

  • Customers may cancel an order only before printing or production has begun.
  • Once printing begins, the order cannot be cancelled or refunded unless the product is faulty.

Faulty Goods Policy:

  • If an item is faulty, damaged, or not as described, customers have 30 days from receipt to request a refund or replacement, as required by UK Consumer Rights Act 2015.
  • Evidence may be required to verify a fault.

Section 23 – Shipping, Delivery and Delays

  • We dispatch using Royal Mail and DPD. Delivery timeframes are estimates only unless the service is explicitly guaranteed by the courier.
  • Once an order is handed to the courier, delivery is outside of our control.
  • We do not accept liability for delays caused by third-party couriers, including missed deadlines, business loss, or consequential damages.
  • We will assist with tracking and courier investigations where necessary.

Section 24 – Gang Sheet Setup and Admin Fees

Where a customer purchases a 56x100cm, A3, A4 gang sheet DTF product and supplies only a single logo or design file with order notes requesting a specific gang sheet layout or setup, an admin fee will apply. This fee reflects the time required by our design team to manually build the gang sheet to the customer's specifications. The minimum admin fee is £5.00 + VAT, and the final charge will depend on the complexity and time required to complete the setup. By placing such an order, the customer acknowledges and accepts that this fee may be applied.

Customers who wish to avoid admin fees are encouraged to use our online "Build Your Own Gang Sheet" tool, which allows you to arrange your designs on the sheet yourself at no additional cost.

Section 25 – Artwork Background Removal Policy

If a customer submits artwork containing a background and does not state in the order notes that the background needs to be removed, DTF Now will proceed to print the artwork exactly as supplied, including the background. We will not remove backgrounds from artwork unless explicitly requested by the customer.

If the customer requests background removal in the order notes and has not purchased our Background Removal Service at the time of ordering, the applicable Background Removal Fee will be charged before the order is processed. Customers may avoid this additional charge by purchasing the Background Removal Service alongside their order, or by supplying artwork with a transparent background (PNG format recommended).

DTF Now accepts no responsibility for orders printed with backgrounds where the customer did not request removal.

Section 26 – Semi-Transparent Artwork and Print Quality

DTF printing technology is not suited to semi-transparent pixels, soft fades, or designs that gradually fade into transparency (e.g., feathered edges, opacity gradients, or designs that "fade into nothingness"). Such artwork elements may result in unpredictable print quality, including visible white ink artefacts, uneven edges, or poor adhesion.

Customers who require a transparency or fading effect in their designs should use a halftoning method (dot pattern) to simulate the effect, which is compatible with DTF printing and produces reliable, high-quality results.

DTF Now is not responsible for poor print quality, visual defects, or adhesion issues where the customer has supplied artwork containing semi-transparent pixels or gradient-to-transparency effects.

By submitting such artwork, the customer accepts the risk that the final print may not match the on-screen appearance. No reprints or refunds will be issued for orders affected by semi-transparent artwork unless the issue is caused by a fault in our production process.

Section 27 – Same Day Dispatch and Order Processing Times

  • Same day dispatch is offered only on standard fabric DTF transfers, and only where the order is placed before our daily dispatch cut-off and the supplied artwork is print-ready.
  • Orders that contain other products or services (including but not limited to UV-DTF, vinyl, sublimation, custom gang sheet builds, or a mix of product types) are not eligible for same day dispatch and may be delayed by up to 48 hours or more, depending on the products ordered and our current production workload.
  • Where an order contains a mix of standard fabric DTF transfers and other products, the entire order will be processed and dispatched together according to the longest applicable production time, unless otherwise agreed in writing.
  • Same day dispatch is a target and not a guaranteed service unless explicitly confirmed by us in writing.

Section 28 – Customer-Supplied Artwork Requiring Additional Work

  • Where a customer supplies a design that requires additional work before printing — including but not limited to background removal, artwork approval, resizing, file conversion, gang sheet setup, or other manual preparation by our design team — the order will not qualify for same day dispatch.
  • Such orders may be delayed by up to 48 hours or more from the point the required work is identified, depending on the complexity of the work involved and our current workload.
  • Any additional processing time begins only once we have received all necessary files, instructions, and (where applicable) approval or payment for the relevant service. Delays caused by awaiting customer approval, artwork amendments, or a customer response are not included in, and are in addition to, our stated processing times.
  • We will not begin printing until any required preparation is complete and, where artwork approval has been requested, until the customer has confirmed in writing that the artwork is ready for print.

Section 29 – Rush Order Service

Our Rush Order Service is an optional paid add-on that moves your order to the front of our production queue. It affects the priority your order is given in our workshop only, and does not upgrade or change your chosen delivery service.

  • Rush orders placed before 1:00pm will be prioritised in our print queue and printed as a priority job ahead of standard orders.
  • Rush orders placed after 1:00pm will still be placed on the machine as a priority job, and will be dispatched the same day where possible. We print and dispatch priority orders placed after 1:00pm up until 4:00pm, subject to order quantity, complexity and our current workload at the time.
  • Same day dispatch on rush orders placed after 1:00pm is offered on a best-endeavours basis and is not guaranteed. Where an order cannot be dispatched the same day, it will be the first job dispatched on the next working day.
  • The Rush Order Service applies to standard fabric DTF transfers only, in line with Section 27, and only where print-ready artwork has been supplied.
  • Where an order requires additional work before printing, as set out in Section 28, the Rush Order Service will not shorten the time required to complete that work. Priority is applied from the point at which the order is ready to print.
  • Once an order has been dispatched, delivery is handled by the courier and is subject to Section 23. The Rush Order fee covers production priority within our workshop and does not guarantee a delivery date.
  • If we fail to give your order priority as described above, we will refund the Rush Order fee on request. The Rush Order fee is otherwise non-refundable once production has begun.

Section 30 – AI-Generated Artwork

We accept artwork created using artificial intelligence image generation tools. AI-generated artwork is treated in exactly the same way as any other customer-supplied artwork and is printed as supplied, in line with Section 21.

No quality checks are carried out.

  • We do not check AI-generated artwork for resolution, DPI, image quality, background, transparency, colour accuracy, spelling, or visual errors before printing.
  • We will only review or amend AI-generated artwork where this is explicitly requested in the order notes and the relevant service has been purchased. Any such request is subject to the additional processing times set out in Section 28.

Known limitations of AI-generated artwork. Images produced by AI tools frequently contain characteristics that do not reproduce well in DTF printing. Customers should be aware that:

  • AI tools commonly output images at screen resolution (typically 72 DPI and around 1024 x 1024 pixels). Enlarging such files to garment size will result in visible pixelation, soft edges and loss of detail.
  • AI images are frequently supplied as JPEG files, which cannot contain transparency and will always print with a background. A JPEG that appears to have a white background will print with white ink.
  • Some AI tools export a picture of a chequered transparency pattern rather than genuine transparency. Where this occurs, the chequered pattern will be printed as part of the design.
  • AI images often contain soft, feathered or semi-transparent edges, which are subject to the limitations set out in Section 26.
  • AI tools frequently produce distorted text, misspelled words, malformed hands, faces and limbs, asymmetrical detail, and other visual anomalies. We print these exactly as supplied.
  • AI images are generated in RGB colour. Colour shift on conversion to CMYK for printing is normal and is not considered a fault.
  • Artwork that has been AI-upscaled or AI-enhanced may contain smoothing, halo edges or invented detail that becomes visible at print size.

Customer responsibility.

  • By submitting AI-generated artwork, the customer confirms that the file is final, print-ready and suitable for their intended use.
  • The customer accepts full responsibility for the appearance and quality of the finished print where the supplied artwork contains any of the characteristics described above.
  • No reprints, refunds or replacements will be issued for orders affected by the quality, resolution, background or content of AI-generated artwork, unless the issue is caused by a fault in our production process.

Ownership and rights.

  • The customer remains fully responsible for ensuring they hold the necessary rights to use and commercially reproduce any AI-generated image, including compliance with the terms of the AI tool used to create it.
  • AI tools may reproduce copyrighted characters, trademarks, brand elements, logos or the recognisable likeness of real individuals. Responsibility for such content rests entirely with the customer under Section 20, and the indemnity in that section applies in full.
  • We reserve the right to refuse to print any AI-generated artwork at our discretion, including where we believe it may infringe third-party rights or breach Section 12.

Customers who are unsure whether their AI-generated artwork is suitable for DTF printing are encouraged to purchase our Artwork Setup Service, or to contact us before placing an order.

Section 31 – Contact Information

Questions about these Terms should be sent to sales@dtfnow.co.uk

Business Details:

DecalsLab Ltd (Trading as DTF Now)
Unit C, Chalmers Way
Gillingham
ME8 6PF
07470189739
Company Number: 11502831
VAT Number: GB451 8208 02